News

Manheim converts 2 more auctions to 100% digital

Two more Manheim locations are now 100% digital, the auction company announced Tuesday morning.

Less than a year after Manheim Tucson became the first to use this format, the company has converted Manheim Flint and Manheim Houston to all digital.

Through this format, cars are parked in designated spots and sold to buyers both physically present at the facility and online.

An auctioneer has them up for sale digitally through oversized monitors that include enhanced images, barcode price scanning and condition report info.

Manheim Flint started with two all-digital lanes in January. Manheim Houston hosted its first all-digital sale on Feb. 25.

As for how those have fared, Manheim says the Flint location has shown grown in buyer attendance and sales conversions.

“Flint dealers have been telling us that they support Manheim’s efforts to create a safer auction experience for them and our employees,” said Mandy Savage, vice president and general manager of Manheim Flint and Manheim Detroit, in a news release.

At Manheim Houston’s inaugural all-digital sale last month, just under half of the nearly 1,000 vehicles up for sale were sold. Over 900 bidders participated either online or in-lane.

“As Manheim Houston’s average vehicle price is $13,500, an ideal offering for Simulcast, we felt our site was in a great position to increase digital sales, and we did,” said Brian Walker, general manager of Manheim Houston, in the release. “In addition, at this first digital block sale, our vehicles brought the highest values when compared to MMR of any week this year.”

Manheim continues to add digital lanes at other auctions, including Manheim New England. At that auction, its Thursday night dealer sales became 100% digital in the fall.

“The success of these early-adopting locations is testimony that our digital strategy is on the right track to meeting the evolving needs of our clients when and where they want to conduct business,” Manheim president Grace Huang said in a news release. “As we continue to accelerate the transition to digital, our key focus in 2020 remains safety, making our operations more efficient and providing the best in-lane and digital client experience.”

Source: Auto Remarketing

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