Manheim launches imagery product to speed up dealer listings
Manheim has launched a new imagery product to help dealers reduce the time it takes to add imagery to their online adverts.
QuickList Imagery allows customers to buy wholesale images when they win a vehicle at auction. As part of the product, buyers can choose the original interior and exterior vehicle images or opt for customised images with a personalised background.
Manheim recently found that 79% of dealers find time spent taking or obtaining images challenging, while 60% confirmed that it typically takes at least three days to list a vehicle for sale with full imagery.
Matthew Boulton, head of product at Manheim, said: “We know that vehicles attract a lot more consumer interest when they are listed with images, and our customers are constantly looking for ways to improve efficiency in this area.”
Peter Bell, managing director at Manheim, added: “We know that, for our customers, time is money. A small family hatchback depreciates at around £7 a day on average, so reducing the time it takes to generate consumer interest could make a real difference to profit margins.”
“I’m delighted that we’ve launched this product to help our buyers improve efficiency, advertise with imagery quicker, and reduce days to sell for the stock they buy through us.”
Over the past three years Manheim has made investments into its own imagery capabilities’ by installing 360 degree, HD image booths at all its auction centres, and rolling out a hi-res imaging app to its vehicle inspectors.
Source: Motor Trader