News

Seven Manheim auctions added to Digital Block in-lane bidding

Manheim US said Monday it has added seven auctions in the Southeast to its Digital Block in-lane bidding program, meaning the company now has more than 50 locations in the program.

The auctions added this week are all in Tennessee (Manheim Nashville) or Florida (Manheim Central Florida and Manheim Fort Myers, Manheim Pensacola, Manheim Daytona Beach, Manheim Jacksonville and Manheim Lakeland).

Last week, the company added four Pennsylvania auctions and two in Houston to the Digital Block sales.

Dealers at these 50-plus pilot locations are able to bid in-lane through Digital Block sales, which include in-lane bidding on site at Manheim auctions with a live auctioneer and simulcast.

Vehicles remain stationary and can be viewed on screens. They do not move through lanes.

“Digital Block sales offer our clients another way to do business safely and on their own terms,” Manheim division vice president Alan Lang said in a news release.

“Dealers using Digital Block sales tell us they are saving time by viewing and bidding on cars on the same day,” Lang said. “And, consistent with our re-opening plans, we follow strict safety protocols, including adhering to state and local guidelines such as following the 250-person capacity per sale rule at our Pennsylvania-based locations.”

Manheim, which commemorates its 75th anniversary this year, is “moving forward with a Digital First marketplace strategy to transition its auction marketplace into a single client experience maximized for digital interactions and supported by efficient and flexible physical operations,” the company said in a news release.

“This includes unifying Manheim’s digital platforms, such as Manheim.com and Simulcast, with its physical assets to give clients an enhanced experience no matter how they choose to conduct business,” it added.

The company is also investing in the “next generation of vehicle information,” Manheim said, with the goal of providing additional images, stronger visuals and more mechanical/safety data to clients digitally “to help remove subjectivity and drive greater buyer and seller confidence.”

Source: Auto Remarketing

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